Kerry Lord is the founder and creative director behind TOFT – a UK leader in the manufacturing of homegrown woollen yarn and the design of DIY fashion knitting and on-trend crochet kits. Kerry is the author of three bestselling books, including Edward’s Crochet Imaginarium. Here, Kerry shares her crochet story and the inspiration behind her books.
How and when did you first discover crochet?
I first picked up a hook when entering my final few weeks of pregnancy. I had been a knitter for a number of years, but had truly always viewed crochet as something very difficult and, if I’m honest, not particularly desirable. I think there was a real lack of inspiring crochet patterns even as recently as three years ago. Thankfully that’s all changed, and there’s no better time to learn to crochet.
How has your love of crochet developed since then?
In a word, obsessively. I still can’t believe what a whirlwind the last three years have been. I do still turn to two pointy sticks when I’m looking to make something to wear, but the rest of the time I can’t imagine not having a hook in my handbag.
What was the first crochet item you designed? What inspired it?
I spent one determined night on YouTube learning the ‘single crochet’ (or as I now know, the British double crochet) stitch. The next day I sat down on the sofa and crocheted what would become Bridget the elephant from my first book Edward’s Menagerie. She did of course have some limbs inside out, (and her eyes were perhaps a tad wonky), but as soon as I shared my creation with my colleagues back at TOFT I knew I was into something.
Tell us about your new book Edward’s Crochet Imaginarium?
Edward’s Crochet Imaginarium is a very unusual pattern book. Rather than giving you a fixed number of projects, patterns and their accompanying instructions, it provides the building blocks, technical tuition and inspiration to enable you to make an almost infinite number of unique projects.
Describe, if you can, your creative process when coming up with a ‘monster’ for Edward’s Crochet Imaginarium.
My creative process when designing a new monster will be very similar to the process I am asking others to do when using the book. You flip through the shapes to select a head, arms and legs that the your fancy, and then you move onto selecting colours, patterns and any added extras like tails or wings. Sometimes I will sketch out my idea first, but at other times I just start with the yarn I’ve got closest to hand and see where it takes me. Ever taken time to think about what the creatures at the bottom of your garden might look like, or visualised the dishevelled hairstyle of the sock monster who lives in your washing machine?
You have been involved with all aspects of TOFT, from alpaca shearing, business management and designing to workshop instructing – what’s your favourite part of your job?
The variety of every week is the favourite part of my job. In the last ten years I really don’t think two days have ever been the same and that keeps me and my team very motivated, flexible and very adaptable to respond rapidly to trends.
Edward’s Crochet Imaginarium is available now (Pavilion, £14.99). Don’t forget to share a pic of your monster creation online. #edsflipbook