Unicorns, narwhals, yaks, cows and civets – understanding the financial jungle

‘This is a colourful and timely book at a time when the science & industry of finance is being seriously questioned by people who have been defrauded, pensioners who have lost their savings, & homeowners whose mortgage debt has sky rocketed through hidden clauses, rendering them homeless and bankrupt. The language & terminology of finance has been designed to exclude & expropriate. In a similar way society has excluded and expropriated animals at a suicidal rate in the anthroposcene. This book subtly marries the jargon with the abuse, exposing the contradictions inherent in this ‘science’ which in reality is often ‘alchemy’ and even worse, exploitation of people, governments & nature in the guise of efficiency & free market fundamentalism. It is more than a dictionary of jargon – it provides a platform for scholars to evaluate language & its abuse by so-called experts in society.’ – Professor Atul K. Shah, Professor of Accounting & Finance, City University London

 

In Bear Markets and Beyond, BBC journalists Dhruti Shah and Dominic Bailey guide you through the confusing world of business jargon with a bold, graphic bestiary.

Unicorns, narwhals, yaks, cows and civets – what have all these creatures got to do with your hard-earned cash?

Well, far more than you would think at first glance. They are all beasts that appear in the global economic ecosystem. They pop up as warnings, messages, signals and useful analogies in order to help us navigate what can sometimes be a confusing, closed-off world.

As well as more familiar terms such as piggy bank, loan sharks and rat race, there are alligator spreads – which occur when an investor will never be able to make a profit on their transactions, or a lobster trap, which is a type of strategy a company will deploy in order to prevent a hostile takeover. There is even the memorable honorific of ‘vampire squid’ given to Goldman Sachs.

You wouldn’t want to enter a bear pit unprepared, so keep this guide to the animals of the financial jungle to hand.

Available to order here or from your local bookshop.

 

 

 

 

 

 

Related book

Related author

Other Articles

MAKING A TEXTURE BLOCK

Read an exclusive extract from Botanical Block Printing by author and print maker Rosanna Morris. Creating a texture block is a great opportunity to explore your carving tools and see what they are capable of. I like to make a couple of back-up copies of my texture blocks to… Read More

Read an extract from Remarkable Treks by Colin Salter

Read an excerpt from Remarkable Treks by author Colin Salter. Remarkable Treks is a compendium of exhilarating walks from around the planet – some lasting weeks, some lasting just a few days, but all of them set against spectacular backdrops. Read More

Read an extract from SowHow: A modern guide to grow-your-own veg

Read an excerpt from SowHow: A modern guide to grow-your-own veg. SowHow is an innovative grow guide for the modern gardener. With its fresh, bright design and clear-cut know-how, this clever little book provides all the expert advice and encouragement you need to get growing. Read More