Bart van Olphen actively promotes cooking with sustainable seafood and has done so for many years. He was presented with the title of the world’s most sustainable seafood entrepreneur in 2008, and travels the world looking for the stories behind the fish. Fishing communities all over the globe have inspired him to develop a range of fish products that tell their stories. His Fish Tales range is available in Waitrose. He presents on Jamie Oliver’s Food Tube Network and regularly appears on Jamie & Jimmy’s Friday Food Fight (Channel 4).