Joanna Osborne is one half of the knitwear business Muir & Osborne as both a designer and author. With her partner Sally Muir, Muir & Osborne export their knitwear to stores in the United States, Japan and Europe as well as selling to shops in the United Kingdom. Several pieces of their knitwear are in the permanent collection at the Victoria and Albert Museum, London. They have published seven knitting pattern books that include Best in Show, Knit Your Own Dog, (also Cat, Pet, Zoo, Farm and Dinosaur) and the children’s book Patch’s Grand Dog Show.