Pavilion sign two-book deal for Mob Kitchen’s debut cookbook
Commissioning Editor Stephanie Milner acquired world rights to two books by founder Benjamin Lebus from Cara Armstrong at HHB Agency.
Ben set up Mob Kitchen after he graduated, offering 1-minute, how-to-make recipe videos via a dedicated website, YouTube channel and Instagram feed – with each recipe designed to feed four people for under £10. His intention is to prove that it is possible to cook, healthy, delicious food on a small budget; that you can experiment with flavour without spending a fortune on unusual ingredients or expensive kitchen equipment. Unlike other budget cooking channels, Mob Kitchen doesn’t make any absurd store-cupboard assumptions; all that is expected is that you have salt, pepper, olive oil and a tenner to spend – nothing more. Labelled as the “thrifty home-cook’s unlikely hero” by the Daily Mail, Ben has amassed a huge following via his social media channels with over 132k followers on Facebook and 44.2k on Instagram.
Ben commented, “I’m absolutely thrilled to have joined the Pavilion family – the best publishers in the world!” Stephanie said, “Ben’s enthusiasm for building a community with Mob Kitchen is infectious – he’s committed, driven and creative all at once and I’m excited to be harnessing all that energy into what will be two game-changing books. We’re all fully signed up members of the Mob and I can’t wait to share his passion with readers and home cooks.”
The cookbook will feature more than 75 recipes for the novice and the experimental home cook – and include vegan, vegetarian, meaty and healthy meal ideas. It publishes on 6th September 2018 in hardback, RRP £14.99